Category: Brands

0

Can Coca-Cola really Survive?

So here am I, wittingly musing which is going to happen first: A drastic reduction in the price of the dollar, circulation of fuel in the country or a change in Coca Cola Nigeria’s...

0

What’s #SpotOn?

The digital space including social and professional platforms like LinkedIn offer much opportunity and limitless possibilities so much so that it provides easy accessibility and seamless interactions with game players, change agents, role models...

0

THE ART OF MULTI-THINKING

During my sophomore year in the University of Lagos, one of my lecturers then took us a course which probably is the worst nightmare of any Art or English student. And the reason for...

0

TOP 5 IDENTITY ADJUSTMENT OF 2015

Many companies are annually waking to the reality that their brand is not what is penned in ink but what the consumer actually thinks it is. And like an old and over worn cloth,...

STAR’S UNHEALTHY BRAND EXTENSION 0

STAR’S UNHEALTHY BRAND EXTENSION

The success of a product often motivates companies to ‘do more’, to unleash newer sub-brands most times into the same category or sub-category. Only to realize in the long run that these extensions were...

Cheers or Tears! To a New Fidelity Bank 1

Cheers or Tears! To a New Fidelity Bank

I knew Fidelity bank was up to something interesting and probably jaw-dropping when I saw the #NewFaceofService trending a couple of days on twitter. If you will agree with me, Fidelity bank just like...

BEYOND NEW LOOKS: How FCMB missed it 0

BEYOND NEW LOOKS: How FCMB missed it

It has been rightly observed that rebranding really is not just a mere change in logo, slogan or even name but the underlying reason that surrounds the change and the new grounds it intends...

0

Innovations in the Workplace

A famous marketing professor at Havard, Theodore Levitt once said that “Creativity is thinking up new things. Innovation is doing new things”. The interplay of creativity and innovation has helped greatly in shaping the...