Category: Marketing

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PECADOMO: Innovation At Its Peak

FrieslandCampina Wamco’s most prized asset, Peak Milk is presently on an innovative pedestal to deepen and increase the consumption of its product amongst Nigerians. This has been made possible with the launch of its...

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Our Voice Is In Our Hands

The internet and social media give youth an enormous opportunity to amplify their voices, writes Emmanuel Olutokun, 23, a Correspondent from Lagos in Nigeria, who looks at ways these remarkable tools have been used...

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Can Coca-Cola really Survive?

So here am I, wittingly musing which is going to happen first: A drastic reduction in the price of the dollar, circulation of fuel in the country or a change in Coca Cola Nigeria’s...

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What’s #SpotOn?

The digital space including social and professional platforms like LinkedIn offer much opportunity and limitless possibilities so much so that it provides easy accessibility and seamless interactions with game players, change agents, role models...

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THE ART OF MULTI-THINKING

During my sophomore year in the University of Lagos, one of my lecturers then took us a course which probably is the worst nightmare of any Art or English student. And the reason for...