Category: Marketing

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TOP 5 IDENTITY ADJUSTMENT OF 2015

Many companies are annually waking to the reality that their brand is not what is penned in ink but what the consumer actually thinks it is. And like an old and over worn cloth,...

STAR’S UNHEALTHY BRAND EXTENSION 0

STAR’S UNHEALTHY BRAND EXTENSION

The success of a product often motivates companies to ‘do more’, to unleash newer sub-brands most times into the same category or sub-category. Only to realize in the long run that these extensions were...

Cheers or Tears! To a New Fidelity Bank 1

Cheers or Tears! To a New Fidelity Bank

I knew Fidelity bank was up to something interesting and probably jaw-dropping when I saw the #NewFaceofService trending a couple of days on twitter. If you will agree with me, Fidelity bank just like...

BEYOND NEW LOOKS: How FCMB missed it 0

BEYOND NEW LOOKS: How FCMB missed it

It has been rightly observed that rebranding really is not just a mere change in logo, slogan or even name but the underlying reason that surrounds the change and the new grounds it intends...

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IKEDC Rebranding: A Step in the Light Direction

Barely two years after the Federal government handed over the defunct Power Holding Company of Nigeria (PHCN), to NEDC/KEPCO Consortium under the privatization scheme, Ikeja Electric (IE) has embarked on a commendable operation to...

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Top 5 Rebranding of 2014

There are two kinds of people that rebrand- the want tos and the have tos.  A company can decide to change its corporate direction due to some inevitable or some projected circumstances, so says...