Tagged: Brands

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#SpotOn With Jide Alade

We are pleased to have an incisive and eccentric brand and marketing specialist in this edition of #SpotOn as  he delivers highly intuitive and enlightening nuggets that has sure been helpful in given his...

STAR’S UNHEALTHY BRAND EXTENSION 0

STAR’S UNHEALTHY BRAND EXTENSION

The success of a product often motivates companies to ‘do more’, to unleash newer sub-brands most times into the same category or sub-category. Only to realize in the long run that these extensions were...

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MTN or Glo: Who Copied Who?

Glo Borrow Me Credit MTN Xtratime Imagine the feeling a teacher gets while marking a student’s script but noticed that exactly the same thing on his script was what was on the script of...